The Co-operative Motor Group has launched an aftersales initiative to price match any like-for-like servicing and repair quote using genuine manufacturer parts.
As part of the new service the group will also carry out a full vehicle safety inspection as standard and customers will be offered a range of mobility options to keep them on the road while their vehicle is in the dealership.
The move follows research carried out by the group which showed aftersales support was second to car price when deciding where to buy a car.
More than 75% of those questioned described their ideal car dealership as trustworthy, indicating that customers are looking for high quality customer service.
"As a co-operative business we want to champion the highest standards of customer care across the industry and by launching the after sales charter we hope to demonstrate just how serious we are about making sure our customers are completely satisfied," said Carl Traviato, aftersales manager.
"When we re-branded from Sunwin Motors last year, we adopted The Co-operative's strong and trusted brand and we will continue to build on this by developing long-lasting relations with our customers."
